Aruna Seth is making a name for herself in the bridal shoe industry said to be worth over £4billion, with an estimated 300,000 people getting married in the UK alone; and the average price of a wedding approaching £20,000.
Even in troublesome recessionary times, ladies still have a thirst for high-quality premium shoes – Aruna Seth’s most expensive shoe priced at £2,300 covered with 3,000 Swarovski crystals. Aruna Seth shoes started three years ago, and the bridal shoe company is growing from rapidly in the UK, US, UAE, Russia and Europe. Kleinfelds, the biggest bridal store in New York has just become a Aruna Seth stockist.
Following the foot-steps of her father Guru Seth who founded a multi-million pound international shoe company Ascot trainers over forty years ago. Aruna’s previous investment banking background, family heritage in shoes and studies at London College of Fashion have all contributed to this expanding shoe company’s success.
Seth set out to design “…the most beautiful shoes in the world” for a jet-set clientele and has hosted luxury shoe events at locations in cluding The Ritz Hotel, London. Today, the firm is investing in a new Chelsea Shoe Boutique, due soon to open.
The Aruna seth brand continues to attract A-list stars such as Katherine Jenkins, Paris Hilton, Goldie Hawn, Kate Garraway and Vanessa Mae, with many favouring Aruna Seth shoes for the red carpets and bright lights.
Aruna Seth launched the brand when faced with lacklustre options to satisfy the footwear needs of her bulging social calendar, creating a brand with a refined appeal to the inner-princess of her clients. The range of over forty timeless designs includes Swarovski embellished evening shoes, chic ballerina pumps and elaborate après ski boots; all handmade in Northern Italy six at a time.
Each design is embellished with diamante, taffeta frills or ornate bows to truly spoil. The brand is about luxury, producing the best materials in small quantities and offering clients a special buying experience. As high street brands struggle to keep their feet on steady ground, Aruna Seth is proving that quality, ambition and the lure of the boulevard is a more prosperous step to take.
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