Three year sponsorship of the UEFA Cup Finals and UEFA Super Cup
Vodafone today broadens its European football portfolio with the announcement of an exclusive three year agreement to sponsor the UEFA Cup Finals and the UEFA Super Cup. This adds to Vodafone’s existing deal as both an Official Partner and the Official Mobile Network of the UEFA Champions League, Europe’s premier club competition.
The new agreement will run until June 2009 and cover three UEFA Cup Finals, including this year’s in Glasgow, and two UEFA Super Cups. Vodafone will benefit from on screen branding during the international broadcast of the UEFA Super Cup, UEFA Cup quarter-finals, semi-finals and the Final plus perimeter board exposure, brand association rights, corporate hospitality and experiential opportunities at both Finals.
“Less than a year into our backing of the UEFA Champions League, we have already become one of the most recognised sponsors of the tournament. This new partnership with the UEFA Cup Finals and the UEFA Super Cup, allows us to expand our successful association with European football and consolidate our position as a leading brand involved in the game,” said David Wheldon, Director of Brand and Customer Experience, Vodafone.
