Boomer Industries Showcased By Software Leader, Sage
Boomer Industries Showcased By Software Leader, Sage
Boomer Industries has been showcased by Sage, the leading business solutions provider.
Boomer’s success implementing a new customer relationship management (CRM) approach is highlighted by Sage in a series of high impacts case studies promoting facets of its integrated data solutions. The plastic’s manufacturer has recently undergone a radical overhaul of internal processes producing a strongly integrated and more customer-focused service.
Financial Director Andrew Wallace told Sage: “Customer service is very high on our agenda. We’re not a manufacturing company with customer service bolted on; more a customer service company in manufacturing.”
Previously, Boomer experienced a fragmented approach to CRM. The lack of a centralised CRM application resulted in departments such as sales, customer services and finance generating their own customer information and holding it on local applications. No department had visibility of another’s day-to-day interactions with the customer base, which led to significant duplication of effort. For example, a change in a customer’s contact details had to be updated on multiple applications by different teams.”
He added: “Sage 1000 helps us stay close to our customers. We’re no longer employing people just to manage data. Instead, they can focus on the customer and our business. Right from the start, we were impressed with the additional functionality within Sage 1000, as an integrated business-wide solution. It incorporated improved CRM and was clearly designed to help all parts of our business focus on delivering excellent customer service.”
“We are using our CRM system to build strong relationships driven by customer needs from the outset. Our new sensitivity to the ongoing needs of our clients is allowing Boomer to anticipate opportunities and to expand existing markets. While this is clearly good for Boomer as it continues to grow, it’s also great news for our clients and potential clients; the service they now receive, and can expect, has more depth.”
For more info: www.boomer.co,uk
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