Mobile 2.0 = Mobile innovation + security:  If 2007 hosted the coming out party for Web 2.0, then 2008 will be the year of Mobile 2.0 in terms of more collaborative and interactive mobile applications that take full advantage of Location-Based Services (LBS), mobile Internet, video, Interactive Voice Recognition (IVR) and presence. But as innovation drives user adoption within the enterprise, IT departments will increasingly look to vendors with best-in-class security and management capabilities to offset mounting concerns that hackers are beginning to target the growing handheld market.

Mobile application development becomes cool – and profitable: The emergence of true high-impact mobile applications (beyond email) for field sales, service and other organisations with mobile employees will largely be spurred on by a precipitous breakdown of the network carrier “walled gardens” following the recent announcements of Google, Verizon and Yahoo and the rise in usage of open source IDEs. Software developers will quickly recognise the value and profit of developing mobile applications for the enterprise just as they do for developing more traditional Web or PC applications.