KLM Sets New CO2 Compensation Norm
KLM Sets New CO2 Compensation Norm
Following through on its commitment to being a leader in sustainable aviation, KLM Royal Dutch Airlines today announced the introduction of an innovative CO2 compensation service; CO2ZERO.
Launched at an international Dialogue Event in The Netherlands, this initiative aims to facilitate KLM customers to compensate for their individual flight-related CO2 emissions using this reliable and easy-to-use service that is integrated in the booking and on-line check-in process. Every Euro a customer invests will be 100% reinvested in Gold Standard compensation projects focusing on renewable energy throughout the world. Gold Standard projects have the highest available CO2 certificate and are fully supported by the World Wide Fund for Nature in The Netherlands.
As KLM takes its environmental responsibilities very seriously, it has already taken wide-ranging measures in the fields of energy and CO2 reductions. KLM recognizes the challenge of the aviation industry in limiting its environmental footprint, but it also believes in a combined effort. That is why KLM offers its customers this service to make their flight CO2 neutral, as a personal, voluntary contribution next to KLM’s actions and investments. CO2ZERO is easy-to-use and is the most effective way to ensure CO2 reduction as every Euro spent will go 100% to the development of Gold Standard compensation projects, which makes it a most efficient and thus cheap way to compensate.
KLM’s CSR program is a long term strategy setting out a collective approach. This is why KLM today organized an international Dialogue Event in order to involve various stakeholders and share visions in tackling the challenge of ensuring a sustainable future.
Peter Hartman, President and CEO of KLM commented: “KLM is recognized best-in-class in terms of energy-efficient flying. Our track record has for example convinced the World Wide Fund for Nature in The Netherlands to join forces to jointly demonstrate that things can also be done differently in the airline industry. Only through this harmonious interaction with our stakeholders it is possible to continue stepping forward towards a sustainable aviation”.
Johan van de Gronden, Managing Director World Wide Fund for Nature in The Netherlands commented: “We fully support this CO2 compensation service. We think it is a good idea to offer passengers this easy-to-use opportunity mitigating the impact on the environment”.
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