Business Travel and Lifestyle with Trish Lawrence
EUROPEAN BUSINESS Innovation

Belen Echandia's Law

Updated: 20th October 2008

Jackie Cawthra

Lawyer, designer, entreprenuer, Jackie Cawrath, fell in love with Spain, fell out with the law...

“As a former lawyer I probably find it easier than most fashion designers to understand what a busy working woman wants from her wardrobe,” said Belen Echandia’s founder, Jackie Cawthra.

“I started Belen Echandia at the end of 2003 when I saw a gap in the market for a luxury accessories company with a personal approach. "

"My vision for Belen Echandia was as a luxury yet personable accessories company; good quality, well-designed accessories without the astronomical price tag. I also wanted to challenge the notions of grandeur associated with many fashion designers.”

Belene Chandia“Someone once warned me that as a fashion designer I should behave like a celebrity."

"But women really appreciate our down-to-earth, personalized approach. The woman who buys Belen Echandia is looking for a high-quality, well-finished product which, in the words of one of my customers, ‘whispers Look at Me rather than screaming it’.

Jackie Cawthra is the founder and Creative Director of Belen Echandia, she lives and works in London.

For more information: www.belenechandia.com

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