Northern Ireland’s largest high street personal lines insurance broker, Open + Direct, today announced a £1million investment package to support its ongoing expansion plans in the province.
The fast growing insurance business announced the completion of the initial part of its significant growth strategy which has seen its high street network across Northern Ireland increase from seven to 17 branches this year.
Open + Direct has benefitted from the added strength that comes from being part of the award-winning Swinton Group, the largest high street broker in the UK. Just recently, they completed a rebranding exercise changing Swinton owned, Equity Insurance, to Open + Direct. This has seen the Open + Direct network grow to a total of 17 branches in the following locations: Ballymena (x2), Bangor, Belfast (x2), Coleraine (x2), Cookstown, Dungiven, Glengormley, Lisburn, L’Derry (x2), Lurgan, Magherafelt, Moira and Newtownards.
The £1million investment from Swinton Group includes enhancement of Open + Direct’s infrastructure systems, branch refurbishments, new branches, a new locally based Sales centre and investment in local marketing campaigns.
Colin McEvoy, Director, Open + Direct, commented: “Open + Direct has been going from strength to strength this year. We have always had strong relationships with customers across Northern Ireland and are delighted with the expansion and the benefits this brings for customers and employees alike. The investment and support from our parent company Swinton Group has been critical to this growth, and they are backing our expansion all the way.”
He continued: “With the strength of Swinton Group and our increasing investment, Open + Direct is now big enough to offer customers a great deal on insurance whilst still maintaining a very, personal service with a branch network managed and serviced by local people in towns and cities across Northern Ireland.”
With 17 high street branches across Northern Ireland Open + Direct is the largest local broking employer, employing over 200 staff across its network. The enhanced presence of Open + Direct is set to provide local customers with more choice and accessibility than ever before.
Photo Caption:
Colin McEvoy, Director, Open + Direct is pictured with Beverley Nickell, Marketing Manager illustrating the £1 investment leading to growth of Open + Direct across the province to 17 branches.
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