Every man needs at least one elegant, high quality suit. Whether for work, or a special occasion, one suit, set apart from the rest, helps create a sense of occasion; and a little extra self-confidence if you need it. With so many outfitters offering a bespoke service, and charging a king’s ransom for the honour, you may wonder if you’re getting your eye wiped as your card is swiped. European Business Express asked Geoff Fulton, from established outfitter Smyth & Gibson, to help sort the cowboys from the dapper dons.